PG Tips pack scores with customers
To support its PG Tips World Cup Promotion in 2006 Unilever ordered over 1 million square metres of packaging. The key reason was Belper’s ability to combine the rigidity of fine flute corrugated with the highest quality print appeal normally associated with cartons.
A large volume of packs was delivered at very short notice and to a very tight schedule. The flexo pre-printed corrugated pack replicated the brand values of the litho printed primary pack. The promotion proved very popular. Sadly, England finished their campaign long before the tea ran out.