Innovative case for Tulip Group
DS Smith Speciality Packaging at Launceston has developed a range of retail ready packs for the Tulip Group to replace brown boxes which entailed the product being hand decanted onto supermarket shelves.
The box design is quick to assemble, provides additional product protection (an 8% increase) and can be opened and displayed within 8 seconds. The case was rationalised to produce a 4% space saving on shelf and an 8% increase in pallet cube efficiency. There have also been shelf fill labour improvements of over 150% reducing stock outs and increasing product availability and sales.