Éclair display
This new retail ready pack for Laurens Patisseries and Tesco, produced by DS Smith Corrugated Louth, is an open top, machine erect tray designed to carry cream cakes such as chocolate éclairs. Previously the cakes had been hand packed into plain brown stacker trays used for transportation only.
The pack has an open top design which ensures the product is handled gently in store and always placed the correct way up in roll cages. The tear away sides allow the product to be clearly displayed on the shelf. The fully printed pack offers enhanced brand awareness throughout the supply chain and makes back of store identification much easier.