Impact Centre

The phenomenon of retail ready packaging has created a surge of interest in how to design more efficient and impactful secondary packaging.

At DS Smith Packaging, our approach to these issues has been to provide customers with the tools they need to analyse their options from every possible point of view.

So we have created a supermarket. The Impact Centre provides customers with an opportunity to see how their current and new packs work in a simulated retail environment.

The centre provides an excellent forum for representatives of different disciplines such as finance, marketing, NPD, buyers, sales, production, logistics and senior management to thrash out their internal issues in relation to retail ready.

This is often an absolutely necessary first step as the reworking of packaging to retail ready formats draws in wider supply chain and branding issues.

For more information on the Impact Centre please download the data sheet or send an email to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it  or call 0845 260 70 80.