An effective alternative to shrinkwrapping
This die-cut 6 colour post-printed retail carry pack was produced by DS Smith Corrugated Bristol for Hall & Woodhouse. The design eliminates the need for gluing through the relationship of the webbed corners of the sleeve which are held in place when the product is in situ. The top panels reinforce the finger holes making the multi-pack easy to carry. It is 100% recyclable as no tapes or plastic of any sort is required.
The 6 colour printing provides instant impact and brand appeal.
Since introduction, the brand has been added to supermarket listings as a retail unit, replacing single bottle sales. In the first year after its introduction product sales increased by over 500%!