Retail Ready Packaging

Backwards into the future

The trend towards retail ready has created a whole new science of packaging. The key concept is to 'think backwards from the shelf'. It is now possible to calculate the optimal size of a pack for a particular type and quantity of product for the appropriate size of shelf and for a known rate of sale and replenishment.

What's more, by using the PackRight tools, our customers can analyse their entire packaging supply chain and zero in on improvements, creating new retail ready packaging which enhances the brand, increases sales, drives out cost and improves profits.

It really is a 'win, win' situation.

Customers who are trying to work out the best way of approaching this subject can visit the Impact Centre, the leading centre of excellence for retail ready design.

To find out more please send an email to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it  or call 0845 260 70 80.